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who to target
one of the first things to do before starting up any business is to investigate the competition. any business owner knows this is crucial; to determine how to position a business in the market,look for a web h, who to target, what prices to set and who to keep an eye on. the same is true of the internet marketplace.
however, this understanding is rarely transferred when a business decides to ‘go online’. perhaps the initial setup is so daunting that little thought is spared for anything beyond the layout and content of a website. the internet, however is still a marketplace, and one that is growing exponentially. those same business skills need to be put to use here too.
if you want to learn from the success of your competitors you first need to think like a search engine. by mimicking popular keywords and phrases you can benefit from traffic that would otherwise be directed to your competitors sites.
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